What sales pros are saying after taking the assessment
I always assumed buyers went quiet because they weren't ready. This showed me it started before meetings ended. I changed one thing and my response rate improved immediately.
Mary S.
Senior Sales Director, Financial Services
I had three deals sitting in my pipeline that I had written off as ghosted. After going through this, I knew exactly what to say to re-engage two of them. One of those is now closed.
Ryan T.
Regional Sales Manager, Equipment Mfg.
We'll evaluate the following key areas:
Two minutes. Three scores. A clear picture of why buyers go quiet and where to focus first.
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Meeting Value & Momentum
This category measures whether buyers leave your meetings with something valuable enough to make the next conversation worth having. 67% of buyers rank discovery as the most important part of the sales process. Yet most say their meetings with sales professionals feel like an interview, not a conversation. A Sales Growth Company, 2024
Value Communication
A strong meeting is not enough if the buyer leaves without a clear picture of what changes, what staying put costs them, and why your solution addresses their particular situation. This category measures whether your follow-up reinforces value or simply reminds them you exist. Buyers who describe a sales meeting as genuinely valuable are 2.8x more likely to advance the deal to the next stage. Gartner, 2024
Re-Engagement Effectiveness
Silence is not a closed door. This category measures whether you have a structured, value-led approach to re-engage buyers who have gone quiet, or whether you are relying on "just checking in" and "circling back" as the reason they should respond. Nearly 90% of B2B purchase processes stall at some point. The deals that recover almost always come down to one thing: the quality of value delivered in the re-engagement. Forrester